Studio One, November 15, 1954

Written By: Greg Howell - Feb• 24•14

83c0_1Studio One was one of television’s most ambitious and acclaimed anthology series. Like all these hour long presentations of classic plays, musicals, and variety showcases, the ratings were never consistently high, but rose up and down depending on the weeks presentation. Each week was a risk.

During preparation for the upcoming November 15, 1954 hour, producer Mitch Miller realized one of the featured songs by actress Joan Weber was sensational. Titled Let Me Go, Lover!, it was the highlight of the production. Miller, thinking ahead to the built-in audience of 30 million viewers, rushed the song to record stores, where it sat like a lead balloon. Miller had predicted correctly, however, and immediately after the November telecast, record stores were rushed by 100,000 Studio One fans wanting Let Me Go, Lover! The record bound up the Billboard charts immediately on its way to the number one song in the nation. It was television’s first #1 hit record!

Successful cross-promotion of music created for television was born, and record companies began a long-term marketing relationship with television, essentially paving the way for American Bandstand, MTV, and VH-1.

In 1953, Red Buttons had reached the national top ten (#8 Cashbox) with his television show theme, and there had been a few other television related record releases that were minor hits, but the deliberate planning and pay-off for Weber’s song launched the music industry into the stratosphere of television marketing.

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